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StellaBela

Fine jewellery with the price broken down, line by line.

Radical price transparency as the entire brand.

Use the free toolSee pricing

No account. No card. No sales call.

  • 40,000 free price breakdowns
  • 2,000 pieces sold
  • Average order value above 1,400 dollars

Work out what you really keep per listing

A free Jewellery Price Breakdown for any piece from any retailer. Runs in your browser. No account, no card, no call.

One order

Everything runs locally in your browser.

You keep $19.25 per order — 28.3% of the sale price.
Net per order
$19.25
28.3%
Profit per month
$7,699
$92,390 a year
Breakeven ROAS
2.18x
you are at 5.67x
Most you can pay per customer
$31.25
contribution before advertising

Where the money goes

  • Sale price$68.00
  • Cost of goods−$18.00
  • Shipping you absorb−$6.00
  • Platform + payment fees−$7.71
  • Returns (amortised)−$5.04
  • Advertising−$12.00
  • You keep$19.25

Naive margin — price minus cost of goods — reads 73.5%. The real figure after every cost lands is 28.3%.

Take this with you

No email required. It is your result.

StellaBela — true margin
· $19.25 net per order (28.3%), not 73.5%
· Breakeven ROAS 2.18x
· $7,699 profit a month at 400 orders

Run it yourself: https://stellabela.com

The problem

Jewellery pricing is opaque by design, with markups between three and ten times cost and no way for a buyer to know where they sit.

Buyers research obsessively, learn a little about stone grading, and still have no idea whether the ring in front of them is fairly priced.

The purchase is emotionally significant and the experience is one of managed ignorance.

Who this is for

Buyers of 400 to 4,000 dollar jewellery: engagement rings, anniversary pieces and self-purchase. Aged 25 to 50, research-heavy, and deeply suspicious of jewellery pricing.

What you actually get

Six things that are true on the first day, not on the roadmap.

  1. Honest unit economics

    Landed cost, fees, shipping and returns in one number, so you know the real margin per order.

  2. Inventory that reconciles

    Stock counts tie to purchase orders and fulfilment. No phantom units.

  3. Fast, boring checkout

    A checkout optimised for completion rather than novelty, on every device.

  4. Returns without argument

    A published policy, a self-serve portal and a label in two clicks.

  5. Supplier scorecards

    Lead time, defect rate and price drift tracked per supplier over time.

  6. Ship where you sell

    Multi-currency pricing and duty-inclusive totals calculated before checkout.

How it works

Three steps, and the first one costs nothing.

  1. 1

    Run the free tool

    A free Jewellery Price Breakdown for any piece from any retailer.

  2. 2

    See your own numbers

    Radical price transparency as the entire brand.

  3. 3

    Upgrade only if it earns it

    Keep the free result either way. Move to a paid plan when StellaBela is already doing the work.

Pricing

Published in full. No “contact us for pricing”, no per-seat surprise on renewal.

Free

The wedge, free forever. Enough to run on.

Freeforever
  • A free Jewellery Price Breakdown for any piece from any retailer.
  • No credit card
  • Core loop included
  • Community support
Start free
Most popular

Pro

For buyers of 400 to 4,000 dollar jewellery: engagement rings…

$49per month
  • Everything in Free
  • Unlimited usage
  • Full history and exports
  • Integrations and API access
  • Email support
Start 14-day trial

Scale

For teams that depend on this in production.

$294per month
  • Everything in Pro
  • SSO and SCIM
  • Audit log and data residency
  • 99.9% uptime SLA
  • Dedicated support channel
Talk to sales

Prices in USD. Cancel any time from the dashboard — no email, no retention call.

Questions people actually ask

Do I need to talk to anyone to try this?
No. The free StellaBela tool runs without an account, a card or a call. That is the point of it.
What does it cost?
Pricing is published in full on this page.
Who is this actually for?
Buyers of 400 to 4,000 dollar jewellery: engagement rings, anniversary pieces and self-purchase.
What problem does it solve?
Jewellery pricing is opaque by design, with markups between three and ten times cost and no way for a buyer to know where they sit.
Can I get my data out?
Yes. Everything you put in can be exported as CSV or JSON at any time, and deleting your account deletes your data.
Why should I trust the result?
Publishing the margin is a commitment that no incumbent can match without destroying their own pricing, which makes it a genuinely defensible position rather than a slogan.

Work out what you really keep per listing

A free Jewellery Price Breakdown for any piece from any retailer. Runs in your browser. No account, no card, no call.

Open the free tool

It runs in your browser. StellaBela never sees your inputs.